Remarks by President
Today’s China home appliances is experiencing an ascent mass production
to key technology exploring and brand strategy, embarking on the road
towards an significant player on world arena, not merely a making machine.
Foreseeable, China, the largest market, both in manufacturing and consuming
as well, will witness expanding economy and national revenue. Facing to the
unprecedented opportunity and challenge generated by the approaching
Olympic Games, China Household Electronic Appliances Association, focuses
on the industry advancement, has decided to name the show as "Appliance
World Expo" and move the biannual show Beijing to Shanghai, where the
sector performs impressively as the institute unswervingly helps the show
get wider international recognition.

With differed-themes, the dazzling sub-shows under China Household
Appliance Expo will touch a string of areas in household sector and serves
as platform to facilitate trade and exchange among companies in different
needs. By integrating sub shows with supporting events, the showcasing
event is to attract more eyeballs while welcoming cutting-edge technology
and top-ranking brands across the world.

In the interest of sector growth, the sponsor wishes to work together with
powerful exhibition corporation as a way to deliver satisfactory services for
exhibitors and visitors. As the requirement goes, Triuni, has finally excelled
other counterparts, based on their quality services. And we believe, joined
by the professional organizer, we are able to build the show into a gorgeous
event for International home appliance producers!

The home appliance industry not only ranks among the list of most competitive
industries in China, but also will top other consuming market within the world
dimension. It’s a shared aspiration for the whole sector that China could be
home to first-rate home appliance show.

President of China Household Electronic Appliance Association

Why join us?
Sponsored by China Household Electronic Appliance Association,"AWE",as an International gathering of leading brands, attracts numerous businesses with its outstanding performance.In the coming year,the Expo will be moved to Shanghai, closer to the base of China’s home appliances.And today it is working to have more participation and more exhibits in the showcasing room.

Upgrading of being Expo
After deliberate reorganization of China Household Appliance Show,including fraternization,integration,expansion and improvement,the sponsor dedicated itself to building a gala for household appliances billed as energy saving, environment-friendly and health approving. Upgrading the show is driven by the ideal of catering needs of scale-varied enterprises and highlighting the orientation to high-tech,brand advertising,trade and export.The Expo,like what has been promised by us in the past years,continues its features of brand-gathering and advance tech showcasing as it promotes better understanding among producers,supplies,sellers and service providers.

Moving to Shanghai, closer to production base
Shanghai,a costal city sits at the core of East China,transmits most part of goods between China and other nations. Meanwhile,it also serves as the pass between North and South part of the nation, benefiting the metropolis to bring together brands three major production centers, namely, pearl delta, Yangtse delta and Jiaodong Peninsula.Thanks to its advantaged economic strength and geographic location, Shanghai has been the hot spot in the eyes of appliance show organizers.

China Household Appliance Opens your Eyes
It’s reasonable that countless exhibitors and trade visitors watch China Household Appliance Show with great interest. That can be safely attributed to China’s leading position in World’s home appliance industry. In this connection,by organizing visitor groups,our International working partners, like European Committee of Domestic Equipment Manufacturers (CECED),Japan Electrical Manufacturers’Association (JEMA) will join us to push forward the Expo into their homeland and facilitate the dialogue and trade among Chinese producers and their foreign counterparts.
“中國國際家電展”是由中國家用電器協(xié)會舉辦的連續(xù)性國際家電專業(yè)展覽會，是中國最權(quán)威的大型國際性家電行業(yè)盛會。2008年起，展會移師上海，貼近產(chǎn)業(yè)中心，擴大展會范圍，提升展會影響力，并將展會更名為“中國家電博覽會”。展會的眾多亮點是吸引企業(yè)踴躍參展的重要原因：
升格為博覽會
“中國家電博覽會”是“中國國際家電展”的細分、整合、擴大和提升，是展示家電前沿新品，體現(xiàn)節(jié)能、環(huán)保、健康等家電制造最新理念的國際化專業(yè)盛會。展會的升格旨在滿足全行業(yè)各層面企業(yè)的不同需求，突出其技術(shù)導(dǎo)向、品牌導(dǎo)向、貿(mào)易導(dǎo)向、出口導(dǎo)向的目標(biāo)定位，并秉承一貫的高品牌到位率，家電前沿科技集中展示的優(yōu)勢，促進行業(yè)在產(chǎn)、供、銷和服務(wù)等各領(lǐng)域形成廣泛和立體的交流與溝通。
移師上海，貼近主產(chǎn)區(qū)
上海，地處華東中心，是中國最重要的交通樞紐和對外貿(mào)易口岸，面向海洋、交匯中西、銜接南北、輻射全國，承啟珠三角、長三角和膠東半島等中國家電生產(chǎn)的三大主產(chǎn)區(qū)，以其經(jīng)濟技術(shù)優(yōu)勢和地緣優(yōu)勢成為中國家電博覽會舉辦地的首選。
全球聚焦中國家電
中國在世界家電行業(yè)中的特殊地位，使這一盛會歷來都得到全球范圍的眾多展商和專業(yè)買家的廣泛關(guān)注。與中國家用電器協(xié)會長期保持友好合作關(guān)系的美國家用電器制造商協(xié)會、歐盟家用電器制造商委員會、日本電機工業(yè)會等，將作為中國家電博覽會的支持單位，給予博覽會大力支持，積極擴大博覽會在其所在國家和地區(qū)影響力，并組織大型訪問團參觀展會，促進中外企業(yè)開展貿(mào)易技術(shù)方面的廣泛交流與合作。
品牌廠商云集
中國國際家電展覽會-北京2006，歷經(jīng)8屆，云集了所有活躍在中國家電市場上的知名品牌：海爾、美的、格力、新飛、小天鵝、美菱、榮事達、志高、長虹、TCL、海信、科龍、容聲、華凌、東菱、澳柯瑪、奧克斯、星星等國內(nèi)知名品牌，西門子、博世、伊萊克斯、LG、SALTON、GOODWAY等外資品牌及艾美特、燦坤等臺資企業(yè)齊聚現(xiàn)場。此外，上海海立、加西貝拉、白雪、德國MSK包裝公司等上游配件企業(yè)也醒目出現(xiàn)。來自國內(nèi)和日、韓、美、印、英、德、意二十余個國家和地區(qū)的32,000余位中外觀眾到會參觀。品牌企業(yè)的高到位率和高質(zhì)量專業(yè)觀眾保證了展會的規(guī)模和層次，體現(xiàn)了展會的影響力和號召力。
專業(yè)化運作
“中國家電博覽會”第一次實行主承辦制，由中國家用電器協(xié)會主辦，由曾承辦過兩個不同領(lǐng)域“世界第二大”專業(yè)展的專業(yè)展覽公司??北京時瑞展覽有限公司承辦。既有行業(yè)優(yōu)勢，又按市場規(guī)律進行專業(yè)化運作，將為“中國家電博覽會”的成功舉辦奠定了體制基礎(chǔ)。